[Hyper Japan 2018] Japanese fans all over London are thrilled with sophisticated traditional techniques and aesthetic experiences!

The UK's biggest Japan event where London's winter trends gather

From 2018/11/16 (Friday) to 18 (Sunday), it is in the Kensington district, one of London's most exclusive residential districts”Olympia London (Olympia London)The Japanese culture festival “HYPER JAPAN Winter 2018” was held at”. “HYPER JAPAN,” which started in 2010, is the largest Japanese event in the UK, covering Japanese food, traditional culture, music, fashion, games, comics, anime, and cosplay, and is held twice in summer and winter.

In the winter season in particular, many visitors with high motivation to buy Christmas season gifts and year-end gifts come from all over London, and this year, the number of visitors reached around 40,000 over 3 days.

232A2252_R — Queue at the entrance gate. A wide range of people, from young people to middle ages, visited.

Japanese fans crowd Olympia London, where British majesty is in the air

232A1071_R — Olympia London has an eye-catching red brick exterior.

Olympia London, which became the venue, is located along Kensington High Street, which is London's main street, and is in a good location with excellent access not only from the city but also from the suburbs of London. Natural light shines through the round dome ceiling, which was built in the 19th century, creating a classical atmosphere.

After sunset, the inside of the venue is illuminated, and the mood completely changes from daytime. Not only the younger generation likes subcultures such as anime and games, but also adult couples who want to watch live shows and go shopping visited and enjoyed the tour.

DSC_0449_R — The venue was lit up with warm yellow lights after sunset.

232A1626_R — Food stalls offering Japanese food such as takoyaki, curry, and gyudon were exhibited in the food and drink area.

232A1612_R — There were also many booths promoting Japanese sake, and tastings were held.

The traditional culture pavilion “Miyabi Miyabi” has a unique and unrivaled presence

232A4534_R — The “Miyabi MIYABI” pavilion is marked by a banner with “MIYABI” written on it and a gold screen.

“Culture,” “Fashion & Kawaii,” “Game & Anime,” “Food & Drink,” and “Artist Alley,” and “Artist Alley,” while Japanese groups and companies are exhibiting their own booths, Japan Promotion is the 4th year of the Tradition/Regional Culture Pavilion.”Miyabi Miyabi” has been deployed.

232A1644_R — View of the “Miyabi Miyabi” pavilion as seen from the 2nd floor.

In addition to its good location right after entering the entrance, “Miyabi MIYABI” quickly won the hearts of visitors due to its exquisite crafts by Japanese craftsmen and a lineup full of originality that combines traditional techniques with innovative interpretations, and there are many people who stop. Also, workshops held at various booths were popular, and artists and participants were actively exchanging conversations and deepening exchanges everywhere.

232A2092_R — “I was very inspired by the beautiful work.”

232A2178_R — “I bought these really cute earrings!”

232A2170_R — A boy whose name was written in hiragana.

232A4564_R — People stare closely at the details of a delicately crafted gimmick postcard.

DSC_0370_R — A girl takes part in a handmade Japanese paper workshop.

DSC_0187_R — A beautifully brightly dyed hand towel booth.

232A4727_R — A booth introducing tourist spots and local specialties of Tokushima.

232A4625_R — A woman who is happy to buy a rare item. Take a commemorative photo with the exhibitors.

DSC_0189_R — A girl takes part in an accessory making workshop.

232A1453_R — A paper cutout demonstration where many people watched over the delicate craftsmanship techniques.

232A0509_R — A man takes a close look at the beautiful cutwork.

232A1725_R — Londoners are also intrigued by the soft light of the Japanese paper room lights.

232A4105_R — An elderly visitor carefully listens to secret production stories about works they are interested in.

The Londoners were also very excited about the impressive performance!!

232A4435_R — There was loud applause from the audience for the impressive performance at the Kakai Show.

HYPER LIVE is at the HYPER JAPAN venue! Two stages, Stage and J-Culture Showcase, were set up, and 10 groups of “Miyabi MIYABI” performers developed elaborate stages such as songs, dances, performances of shamisen, and flower karai shows. It made the packed audience very enthusiastic.

232A3707_R — The performance attracted the attention of the audience with its innovative production.

232A4665_R — J-Culture Showcase is close to the audience, and you can experience a stage full of realism.

232A3575_R — Song and dance performances born from a new interpretation of Japanese culture were also popular in London.

232A1352_R — A powerful performance by a female calligrapher who overwhelmed the audience.

232A3162_R — A shamisen performance that won the hearts of the audience with a simple set of one instrument.

Strong sales with the highest number of exhibitors in the history of “Miyabi MIYABI”! Sold out items too

232A1171_R — The elaborate world of bean books has fascinated many people.

This year, the largest number of exhibitors in the history of the “Miyabi MIYABI” pavilion set up booths and recorded strong sales! In particular, gift items that skillfully incorporated Japanese essences, such as gimmick postcards, washi accessories, hand towels, tableware, etc., were so popular that some items were sold out. Also, delicate art works that make use of Japanese dexterity, such as bean books, miniature art, and decorative buttons, were well received by families, and children were seen cheering while appreciating with a magnifying glass in one hand. There are many people who buy traditional Japanese crafts and daily necessities such as loincloths and kokeshi for their own use, and I was able to hear the strong curiosity of Londoners looking for something unusual and novel.

232A1008_R — There are many tableware items that make you feel Japanese.

232A2645_R — Being able to interact closely with visitors is one of the best things about the Japan event.

DSC_0352_R — A girl looks at miniature art as if eating into it.

232A4649_R — The work with a pop kokeshi design is an excellent one that can also be used as a blackboard to draw pictures.

232A2420_R — A woman picks up a doll of a cat in a kimono. The cat boom is common all over the world.

232A4002_R — In England, where the Japanese food boom continues, Japanese tableware is also very popular!

232A3885_R — The paintings displayed on the wall are also points of “Miyabi Miyabi” that you can't miss.

232A4161_R — A woman who takes colorful glass vases and tableware seriously.

232A4634_R — A man who requested his favorite Japanese language and had it written for him, and seemed happy.

232A4190_R — A woman bought a framed poem.

232A3928_R — Appreciating works and talking about impressions is a fun time unique to events.

232A2460_R — Women match their accessories in a mirror and are worried about which one would look good.

232A2048_R — A woman buys her favorite lacquered bowl.

232A3780_R — Many people stopped by the exhibition of contemporary calligraphy works.

Booths introducing content that have become an image icon of Japan, such as calligraphy, shamisen, and kimonos, also received a high level of attention, and were often crowded with people attending workshops and watching demonstrations. Their stage performance was also packed with many people, and it was such a big thank you that they stood and watched. The stage was watched by many repeat visitors, and the number of people mobilized increased with each passing round, and I was able to feel that the magnitude of the response spread out on the scene.

232A2711_R — “There were so many beautiful works on display that it was worth choosing. Every writer was so friendly.”

232A0667_R — “I look forward to going to see the “Miyabi Miyabi” booth every year!”

232A4829_R — “I wanted to learn the shamisen. Thanks for letting me play a little bit at the booth!”

DSC_0838_R — Kids filling out a questionnaire.

購入者 — “There are so many beautiful handmade items by talented artists, it was the best I've ever seen!”

232A2132_R — A woman listens to a story from an artist about decorative button works. It's so cute that you'll want to watch it all the time!

232A2805_R — A man who had his name written in hiragana. Familiar names seem to bring new discoveries.

232A1420_R — What caught the antenna of a stylish woman was a colorful Mino-yaki accessory.

232A1785_R — Exhibitors showing off their books of expertise in response to various requests.

In London, where the Japanese boom that continues from the Hokusai exhibition at the British Museum, starting with Japanese food, has not cooled down, enthusiastic Japanese fans are eagerly looking forward to creative items, workshops, and live experiences and interaction with artists at “Miyabi MIYABI.”
Please look forward to “Miyabi MIYABI,” which will continue to evolve in the future!

HYPER JAPAN WINTER 2018
■Operation Pavilion: Authentic Culture Space “Miyabi MIYABI”
■Date: November 16 (Friday) to November 18 (Sun), Heisei 30
■Venue: Olympia London
‍＞＞Go to the official event website

Consultations and requests for materials regarding exhibitions and consignment sales are being accepted at any time

Please contact us using the form below or via the “Contact Us” email form. The person in charge will reply to you shortly.
◎ Address: Japan Promotion Association
◎ Address: 4th Floor, Ebina Building, 6-18-10 Jingumae, Shibuya-ku, Tokyo 150-0001
◎ Telephone: 03-5766-2450/Fax: 03-5766-2451
◎ Email: info@japanpromotion.org

‍

[Hyper Japan 2018] Japanese fans all over London are thrilled with sophisticated traditional techniques and aesthetic experiences!

The UK's biggest Japan event where London's winter trends gather

Japanese fans crowd Olympia London, where British majesty is in the air

The traditional culture pavilion “Miyabi Miyabi” has a unique and unrivaled presence

The Londoners were also very excited about the impressive performance!!

Strong sales with the highest number of exhibitors in the history of “Miyabi MIYABI”! Sold out items too

Consultations and requests for materials regarding exhibitions and consignment sales are being accepted at any time

この記事のプロジェクト

HYPER JAPAN

MIYABI

関連記事

[Watch video] 2019 Abu Dhabi ADIHEX “Miyabi MIYABI” Highlights

The first Japanese pavilion “Miyabi MIYABI” opens at the UAE National Cultural Exposition! ADIHEX 2019 Event Report

The traditional and regional culture pavilion “Miyabi MIYABI” enters Abu Dhabi for the first time at the largest game show in the Middle East where the latest trends gather